TikTok is introducing a updated setting that allows them to lessen the amount of AI-made media appearing in their timelines. This step comes as the platform revealed that it now features more than 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale release. This shift coincides with a increase in AI content, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for substandard, factory-style content that is often illogical or bizarre.
Our research shows that a lot of users like content created using AI tools, from AI artwork to educational videos, and we aim to provide users the option to see more or less of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its network tagged as artificially created. Collectively, more than 100 mn videos are uploaded to the app daily, making AI content a relatively small portion of its total content library.
User Control Features
Members will be in a position to decrease or raise the level of AI-generated videos they view by using the topic control option in the app and picking “AI-generated content”. Other topics that are already be modified under the tool encompass current affairs, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s rules oblige creators to identify convincing artificially created content, and it bans harmful fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the platform will henceforth attach an “AI-made” label to content made using its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is intended to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2 million AI literacy fund for experts and institutions to produce informative material about responsible artificial intelligence. This program will assist educational bodies dedicated to educating computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for numerous review team members in Britain. It is expected to cut hundreds of positions in its user protection division in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official stated that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content prior to it gets reviewed by people. The company announced a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
